Ashley Friedlein, CEO & Founder of Guild, on Building a Community of Target Accounts that Keeps Generating New Leads

Ashley is the CEO & Founder of Guild, the platform for professional groups, networks and communities. He is also an author, columnist, commentator and blogger, who has written two best-selling books on digital business. In this episode, he throws light on the many problems of community building in B2B. He also provides proven techniques that have been used by brands including SalesForce, Deloitte and the University of Cambridge to build effective communities.