Jeremy Connell-Waite, Global Communications Designer at IBM, on the Power of Storytelling & Reaching the C-Suite

What’s the difference between a great campaign message, one that cuts through and inspires your audience to take action, and a campaign that falls flat on its face? In this episode, we got to the bottom of exactly that as we chatted to Jeremy Connell-Waite, the Global Communications Designer of IBM, esteemed thought leader and storytelling wizard.