Jo Boswell, Founder & Director of Sentio-B, on How Get Board Buy-In & Drive a Modern, Omnichannel CX Transformation Project

Joining us this week is Jo Boswell, founder and director of Sentio-B, and the brain behind the British Airways “Know Me” personalisation programme. Jo coaches and consults with CX leaders and gives them a navigable, tried-and-true framework, which they can use to prove the value of their work and get buy-in from the board. Tune into understand what the best leaders are up to.